How a Rising Chinese Mobility Brand Became the Go-To Partner for Global Events

As the 12th World Games concluded successfully in Chengdu, another major international sporting event has once again put China in the global spotlight. Beyond the stadiums, StarRides, the premium chauffeur service brand under Geely, provided full-spectrum, one-stop mobility support for the Chengdu World Games — becoming one of the most impressive highlights of the event.

Notably, this emerging Chinese company has quietly built a record of excellence, having served at several world-class events including the World Expo, the Asian Games, and the Asian Winter Games.

As the leading provider of bespoke chauffeur services in China, StarRides’ repeated presence at global events marks a new chapter in the evolution of the nation’s premium mobility sector — one that is becoming increasingly standardized, professional, and globally recognized. One of the keys behind its success lies in the “Guidelines for Chauffeured Mobility Services”, a pioneering industry standard led by StarRides.

From “Department Store” to “Boutique Experience”

At the 2023 Hangzhou Asian Games, StarRides won widespread acclaim for its professionalism and reliability, being described by one international delegation as “a strong, professional, and truly remarkable team.” The brand again earned praise during the 2024 Harbin Asian Winter Games, receiving official letters of appreciation from the Chinese National Delegation and numerous National Olympic Committees.

For many high-profile occasions, StarRides has emerged as a unique presence — redefining what “chauffeured service” can mean. In global sporting events, diplomatic summits, and executive travel, transportation is no longer about simply moving from point A to point B — it represents a seamless blend of comfort, precision, and trust.

However, China’s high-end mobility market has long faced a mismatch between demand and quality. Traditional models operate like “department stores” — offering a wide range but lacking refinement, consistency, and curation.

StarRides, by contrast, adopts a “boutique model” — managing its own fleet and personnel to deliver consistent, high-quality experiences through strict operational standards and a curated service chain.

The numbers from Chengdu further validate this model:

500 intelligent new energy vehicles, 350+ professional chauffeurs, 9,514 completed trips, covering over 350,000 kilometers, with a total service duration of more than 51,000 hours and 15,000 passengers served — all delivered with zero delays, zero accidents, and zero complaints. StarRides achieved full-scenario coverage and minute-level response efficiency, maintaining a 100% satisfaction rate throughout the event.

A New Answer Behind the Industry Standard

Traditional ride-hailing platforms rely on a broker model, matching passengers with independent drivers and taking commissions from both sides. Service quality varies widely due to the lack of unified standards.

StarRides breaks from that model. As a joint venture between Mercedes-Benz Group and Geely Holding Group, it operates with full control over the two most critical components — the vehicle and the service.

Backed by its parent groups’ strong supply chain, StarRides manages its own premium fleet, balancing cost efficiency with service quality. On the human side, the brand directly employs its “chauffeur concierges” — full-time professionals trained through Star Academy, its in-house service institution. Each concierge is rigorously selected (only 2–3 hired out of every 10,000 applicants) and trained in international etiquette, multilingual communication, and emergency response.

How does one replicate luxury-level service at scale? For StarRides, the answer lies in standardization. The newly introduced “Guidelines for Chauffeured Mobility Services” — implemented for the first time at the Chengdu World Games — define etiquette protocols, operational processes, and contingency measures. Together with StarRides’ AI-powered dispatch and scenario-based scheduling systems, they form a replicable service model that ensures precision and consistency even in large-scale, complex events.

This dual framework of “standards + technology” has become StarRides’ core competitive edge — the foundation of its flawless performance at international gatherings. Whether responding to last-minute itinerary changes or severe weather disruptions, StarRides’ team maintained minute-level responsiveness and effortless coordination, ensuring every journey was safe, dignified, and perfectly timed.

With the implementation of the Guidelines, China’s chauffeur-driven service industry is evolving from experience-based operations to standard-driven professionalism.

Through Star Academy, StarRides continues to nurture professional talent, offering training in service design, hospitality management, and operational excellence — contributing to the sustainable growth of China’s premium mobility ecosystem.

The success of StarRides’ operations at the 2025 Chengdu World Games not only validates this innovative service model but also cements China’s rising influence in the global premium mobility industry — setting a new benchmark for what “concierge mobility service” truly means on the world stage.